Supply Chain Management

Contemporary topics in supply chain management not covered in depth in other business supply chain courses. Specific topic, method of presentation, and student requirements will be designated by the seminar leader. Prerequisite: SCM 328 or SCM 3328, or as announced.

The design and implementation of supply chains to maximize their effectiveness and efficiency. Focus on the analysis and design activities of the supply chain development process and introduction to system implementation and maintenance issues. Prerequisites: BI 200 or BI 2200 and SCM 328 or SCM 3328 and one of (SCM 330 or SCM 3330, SCM 350 or SCM 3350, or SCM 361 or SCM 3361.

Focuses on professional purchasing. Emphasis on category analysis, supplier selection/development, and cost analysis. Also covers corporate social responsibility, negotiation, quality, and technology integration. Prerequisite or corequisite: SCM 328 or SCM 3328.

Contemporary analysis of transportation systems, including regulatory issues, carrier management, for-hire and private transportation. Covers characteristics of traditional and emerging modes of transportation. Prerequisite or corequisite: SCM 301 or SCM 3301 or by permission of instructor.

Principles and practices of supply management in a global environment. Emphasis on the regulatory, technological, social, business, and political issues that might impact transnational supply-chain efficiency. Prerequisite: SCM 328 or SCM 3328.

Contemporary topics in supply chain management not covered in depth in other business supply chain courses. Specific topic, method of presentation, and student requirements will be designated by the seminar leader. Prerequisite: SCM 328 or SCM 3328, or as announced.

Explores the many opportunities for, and challenges of, engaging with customers through the ever-changing technological and economic environment. Emphasizes examining and using various digital methods, platforms, and tools in developing social media platforms and tools in developing and implementing strategic “inbound” marketing initiatives that are designed for engaging and collaborating with users. Should be taken in junior year. Prerequisite: MK 301 or MK 3301. Offered spring semester only; should be taken in junior year.

Provides coverage of consumer behavior theories, frameworks, concepts, and tools to understand consumers and uncover insights relevant for business and policy. Students learn to generate original consumer insights to create real-world marketing recommendations. Topics drawn from psychology, social psychology, sociology, cultural anthropology, and behavioral economics. Offered spring semester only; should be taken in junior year. Prerequisite: MK 301 or MK 3301.

Examination of the quantitative tools marketers use to develop, monitor, and evaluate marketing strategies. Topics include the use of Qualtrics online survey tools, statistical analysis using SPSS, including correlation analysis, difference analysis with t tests, ANOVA, and multiple regression analysis. Senior standing required. Prerequisite: MK 301 or MK 3301, AC 202 or AC 2202, and (EC 210 or EC 2210 or MT 223 or MT 2230 or equivalent level of statistics). Offered fall semester only; should be taken in senior year.

An in-depth focus on advanced business intelligence (BI) and “power query” tools as they are used in the process of translating data into information and insights. Hands-on classroom work and assignments using BI software provide a learning tool to better understand data access, retrieval, preparation, summarization, and reporting. Data sets enhance a business (and often marketing) context to the concepts and analyses. Prerequisite: BI 200 or BI 2200, EC 210 or EC 2210 (or other comparable statistics class). Restricted to Marketing majors only.

Application of mathematical optimization to decision-making. Uses MS-Excel and several add-ins as tools to find optimal solutions to a wide variety of business problems. Topics include linear programming, network models, non-linear programming, goal programming, decision trees, and simulation. Prerequisites: (EC 210 or EC 2100 or MT 122 or MT 1220 or MT 228 or MT 2280) AND BI 200 or BI 2200.

Study principles and methods helpful in planning and controlling a project, including developing a project plan, budgeting, resource planning, scheduling, and project monitoring and control. Study of selected computerized packages, including Microsoft Project, with examples of projects from manufacturing and service industries. Prerequisite or co-requisite: SCM 301 or SCM 3301.

Study principles and methods helpful in planning and controlling a project, including developing a project plan, budgeting, resource planning, scheduling, and project monitoring and control. Study of selected computerized packages, including Microsoft Project, with examples of projects from manufacturing and service industries. Prerequisite or co-requisite: SCM 301 or SCM 3301.

Study of issues and practices related to corporate reward practices and managing performance. Topics include job analysis, job evaluation, and performance management theory and techniques, incentive and fringe benefit systems, and the legal issues related to performance management and rewards. Prerequisite: MHR 301 or MHR 3301 or PS 259 or PS 2590 (may be taken as a prerequisite or corequisite), or permission of Department Chair.

Study special issues and advanced management and organizational leadership topics. Topics include employee well-being, diversity, equity, and inclusion initiatives, people analytics, employment law, organizational development, leadership, ethics, sustainability, and other trends in management and organizational leadership. Students research a topic of choice. Prerequisites or corequisites: MHR 376 or MOL 3376, MHR 453 or MOL 4453, MHR 470 or MOL 4470, Senior standing, or permission of Department Chair.